Alex is a creative marketing strategist with a focus on digital content, brand storytelling, and audience engagement. His portfolio spans a range of industries—from automotive and event marketing to sustainable consumer goods and food systems innovation.
Below is a selection of projects that highlight Alex’s ability to lead, create, and execute effective marketing strategies. Whether developing a social media campaign for a museum or building a startup brand from the ground up, each project reflects his commitment to real-world impact, clarity, and creativity.
Explore Alex’s portfolio to see how strategic thinking, storytelling, and design come together to build brands, engage audiences, and drive real results.
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To support the In the Driver’s Seat with ABS podcast, Alex launched the “Iconic Car Bracket,” a March Madness-style Instagram campaign that featured 16 legendary vehicles. Hosted on Stories, the bracket encouraged daily voting and sparked strong audience engagement, leading to a 60% boost in views and increased podcast visibility. Alex handled the design, content, and analytics for the campaign.
As part of his business capstone, Alex co-founded Rhea, a digital platform connecting consumers directly to local farmers to access affordable, fresh produce. Focused on reducing food waste and promoting transparency, Rhea empowers users to buy odd-shaped fruits, read farm reviews, and support sustainable agriculture. Alex led branding, market research, and platform planning to bring the concept to life.
For his marketing capstone, Alex developed a full brand strategy for ElementAL Wines, a company offering wine in recyclable aluminum bottles designed for outdoor lifestyles. Aimed at hikers, travelers, and adventurers, the campaign repositioned the brand from premium to practical. Alex led market research, strategic planning, and social media rollout recommendations.